Marketing Plan Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Assignment Example mers across the nation to create their respective online profiles, search for games they are interested in and place a bid for purchasing games from other users. This transactional relationship could be based upon 1) paying the full price of the video game or 2) exchanging video games without the payment of additional costs. The premise of Game Change Inc.’s platform is based upon the notion of acting as an intermediary between two entities (the buyer and the seller) for assisting and facilitating the completion of the transaction and shipping the product to the respective buyer. Moreover, the product idea is also based upon reviving the concept of C2C online purchasing by designing a platform which exclusively serves the Canadian market that is recognized as being the third largest nation in terms of the development of video games (Entertainment Software Association of Canada, 2013). According to Kotler and Armstrong (1991), the tool of SWOT analysis can be applied with respect to the company for the purposes of conducting an effective assessment of the market in which it operates. The identification of the organization’s internal and external matters through the execution of this model can allow the company to have a better view of how it develop its strength to significantly benefit from opportunities while, eliminating the noted threats through the minimization of weaknesses. The strengths, weaknesses, opportunities and threats of the company can therefore be recognized as follows: The strengths of Game Change Inc. are incorporated in the flexible pricing plans which are being offered by the service as unlike the organization’s competitors, the company is focusing upon offering full payment and exchange plans. Secondly, it must also be recognized that unlike its primary competitors Kijiji, eBay and Amazon, Game Change is an exclusive and dedicated gaming platform which strives to enhance the gamers’ overall purchase experience. Therefore, the company